We build and hold software companies.

The thesis

A holding company for software & apps.

We build in-house and own for the long term. Adria isn’t a studio that bills hours or a fund that writes cheques. We make our own software, and we build it to last.

Two products today, room for a handful over time. We’d rather go deep on a few things than spread thin.

How we operate

Operator-led

We build and run what we own. Hands on the product, close to the customer.

Built to last

We make software that lasts. Built for the decade, not the demo.

Long-term ownership

We hold what we build. No forced timelines, nothing built to flip.

Craft over hype

We sweat the details and skip the noise. The work speaks before the marketing does.

Portfolio

WhichFit

The camera-first app for deciding what to wear. Snap your options, get a quick answer, and pull friends in to settle it.

WhichFit app iconWhichFit

FeedWarden

Feed observability for Shopify stores. FeedWarden watches your catalog against Google Merchant Center and catches products that silently drop out of Google Shopping: what broke, which products it hit, and what it costs.

FeedWarden markFeedWarden

The firm

We build software worth keeping.

Adria is a private holding company. We build products with a reason to exist, give them room to grow, and run them ourselves. Everything is made in-house.

Patient by design. We’d rather own a few things that compound than rent attention on many that don’t.